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Marketing Analytics
Marketing analytics audit, GA4 implementation & setup, attribution modeling, BigQuery SQL.
Your dashboard is full of numbers, but when asked to explain ROI to the board, you're not sure. GA4 is installed, but the tracking is a mess. Marketing analytics isn't about collecting data. It's about turning it into decisions.
Does this sound familiar?
- GA4 was recently installed but data is inaccurate or incomplete
- You can't answer 'which channel is actually converting?'
- The dashboards you have aren't useful for decision-making
- Data is spread across many platforms and can't be consolidated
What we'll work on
Analytics Foundation
- GA4 audit or full implementation from scratch
- GTM setup with clean, documented event tracking
- Accurate conversion tracking across all touchpoints
- Data layer implementation for richer data
Insights & Reporting
- Custom Looker Studio dashboards for each stakeholder
- BigQuery integration for advanced analysis
- Attribution modeling suited to your business model
- Monthly analytics review with clear narrative
Frequently Asked Questions
Keywords & Skills
GA4Google Tag ManagerLooker StudioBigQueryAttribution
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